Consumer entertainment, AI-native

Everywhen builds high-retention entertainment products, powered by Lifewi.se.

We combine game design, consumer app thinking and AI decision infrastructure to create products that learn, adapt and grow.

Talk to us → Explore Lifewi.se

Malmö · Sweden

Building since 2023

Games × AI × Platform

★ 14,820 Level 47

Play this level

Lifewi.se · Live

D7 retention

38.2% +2.1

ARPDAU

$0.42 +8%

Signals

142 +12

Retention curve · L30Cohort 04.26

Launch retention event for Cohort 04 Predicted +3.4 D14 retention

Ready

Adjust pricing tier for payer segment B Predicted +6.8% ARPDAU

Suggested

The thesis

Games are the proof. Lifewi.se is the scalable layer.

Everywhen uses its own games as live product environments to validate retention, monetization, content cadence and audience behavior. The same operating system behind those products becomes a platform for other game and consumer app teams.

01 / Build

Create high-retention mobile entertainment.

We design and ship character-driven, scalable consumer products as live testbeds for our platform.

02 / Learn

Capture signals across the full product surface.

Player behavior, content cadence, monetization, growth and team workflows feed a unified product model.

03 / Scale

Turn signals into decisions and repeatable systems.

What works inside our games becomes a deployable operating layer for other consumer product teams.

Lifewi.se

From dashboards to decisions.

Lifewi.se is an AI decision and execution platform for product, growth and monetization teams. It connects fragmented data and workflows so teams can understand what is happening, diagnose why, decide what to do next, and act faster.

Decision intelligence · Live

One platform, four product loops, one decision layer.

Product, growth, monetization and content teams stop swapping tabs. Lifewi.se gives every function the same signal feed, the same recommended actions, and the same execution surface.

Recommended actions Today · 4 ready

Trigger comeback offer for at-risk payers 1,840 users · +$3.2k predicted

Run

Add difficulty smoothing for level 38-44 Churn cluster detected · 12% drop-off

Test

Promote seasonal content arc to LATAM cohort Engagement uplift modeled · +14% sessions

Plan

Product intelligence

Understand retention, progression, friction points and engagement patterns across the full product surface.

Growth intelligence

Connect UA, creatives, cohorts, spend quality and downstream user behavior into one decision view.

Monetization intelligence

Analyze offers, pricing, payer behavior, segmentation and LTV. Move from intuition to model.

Content & event planning

Plan campaigns, content drops, seasonal arcs and player journeys with predictive guidance.

AI recommendations

Prioritized actions generated from real product signals, ranked by predicted impact and confidence.

Execution workflows

Turn decisions into experiments, tasks, campaigns and product updates without leaving the platform.

Note on scope: Live ops is one of the first workflows Lifewi.se supports. The platform is broader than that: it is a decision layer for high-retention consumer products.

First proof product

A premium casual puzzle IP, built to prove the system.

Paddloons Dance Party is our first major entertainment product. A joyful, character-driven mobile puzzle experience designed for long-term engagement, content cadence and scalable monetization.

Premium match-3 gameplay tuned for high session quality.

Collectible Paddloons characters anchored in a magical dance-party world.

Progression through locations, parties and character unlocks.

Events, personalization and content updates powered directly by Lifewi.se.

Mobile-first IP with potential well beyond a single title.

Explore Paddloons →

Paddloons Dance Party

In development · 2026

Why now

The next generation of consumer products will be operated, not just launched.

Games and apps are becoming more dynamic, personalized and data-driven. Teams need faster ways to understand users, make decisions and execute changes. Everywhen brings gaming's strongest capabilities, retention, monetization, segmentation, content cadence and experimentation, into a broader consumer product operating system.

Why Everywhen

Built by operators, not tourists.

Everywhen is based in Malmö, Sweden and led by a team with deep experience in mobile games, product operations, monetization, user acquisition, data-driven iteration and scalable production.